Post by account_disabled on Mar 12, 2024 5:23:38 GMT
I realize that. But values, core values, are things that shouldn't change. The things Apple believed in at its core are the same things Apple truly stands for today. We wanted to be able to communicate all this and the way we came up with is something that really moved me: we honor the people who have changed the world. The theme of the campaign is “Think different”. We are people who honor people who think differently, who move this world forward.
And that's what we're about. It touches the soul of this Canada Phone Number company. Here are the crazy ones: the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently. They don't like rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify them, or defame them. But the one thing you can't do is ignore them because they change things. They push the human race forward. And while some may see them as crazy, we see genius in them. Because the people who are crazy enough to think they can change the world are the ones who do it.
This video is a great marketing lesson: it should be studied, assimilated and explored in depth. People and companies that are crazy enough to center their brand on values, ethics, challenge or their unique style will always be loved (and hated by those who don't). But it will be impossible to remain indifferent to those who think and act differently. It knows how to be evocative of its own images and reflections and not served through those chosen by the author. It can be copied, adapted and rewritten to make it our own and unique.
And that's what we're about. It touches the soul of this Canada Phone Number company. Here are the crazy ones: the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently. They don't like rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify them, or defame them. But the one thing you can't do is ignore them because they change things. They push the human race forward. And while some may see them as crazy, we see genius in them. Because the people who are crazy enough to think they can change the world are the ones who do it.
This video is a great marketing lesson: it should be studied, assimilated and explored in depth. People and companies that are crazy enough to center their brand on values, ethics, challenge or their unique style will always be loved (and hated by those who don't). But it will be impossible to remain indifferent to those who think and act differently. It knows how to be evocative of its own images and reflections and not served through those chosen by the author. It can be copied, adapted and rewritten to make it our own and unique.