Post by account_disabled on Dec 20, 2023 6:39:15 GMT
How to surprise your boss? Come on, let's be crazy: how to impress him? This is a question to which many executives or leaders want an answer, whether to make themselves look good, to innovate, to move forward. Boss posture One of the things that all people who have power and feel the power of their position have in common is that they are generally quite confident in what they think. For some it is more a matter of convictions, for others we are closer to certainties. One of the recommended ways to convince a leader who is confident in his own opinions is to make him lower his self-confidence. This is a neuromarketing lever that I captured in a speech by the excellent Romain Bouvet, former researcher at the CNRS and now neuromarketing entrepreneur.
This is not the debate here but for me neuromarketing is not (necessarily) manipulation. So, to surprise Email Data your N+1, you would have to make him lower the confidence he has in himself, in particular by focusing on information that he does not know. You have to talk to him about something he doesn't know. However, you should not completely destabilize him either and he must be able (this is the underlying objective) to validate your request. To do this, you obviously have to solicit their point of view. Reconciliation between neuromarketing and data analysis What is surprising in this intervention by Romain is that it is in line with a study by IKO (which has since become Sidetrade ) which indicates that the priorities they have identified for the CEOs are firstly to increase the penetration of their existing markets and then, internal innovation.
And this 2nd priority comes before (far ahead in fact) the penetration of new markets. Certainly the Iko / Sidetrade analysis only concerns CEOs, but I find surprising common points between a neuromarketing specialist and the findings of a commercial prospecting solution. Once you have made this intro, it still leaves many doors open for possible avenues to surprise your superiors. I will limit myself to offering suggestions in my field of activity. 2 Ideas to surprise your boss I have 2 ideas to suggest: improve customer knowledge, decode the online strategy of competitors. Your boss, especially if he has been in your sector for a long time, knows his industry. Maybe he's even an “old timer” who doesn't get it done. Help your boss improve his customer knowledge All of the following cases are real.
This is not the debate here but for me neuromarketing is not (necessarily) manipulation. So, to surprise Email Data your N+1, you would have to make him lower the confidence he has in himself, in particular by focusing on information that he does not know. You have to talk to him about something he doesn't know. However, you should not completely destabilize him either and he must be able (this is the underlying objective) to validate your request. To do this, you obviously have to solicit their point of view. Reconciliation between neuromarketing and data analysis What is surprising in this intervention by Romain is that it is in line with a study by IKO (which has since become Sidetrade ) which indicates that the priorities they have identified for the CEOs are firstly to increase the penetration of their existing markets and then, internal innovation.
And this 2nd priority comes before (far ahead in fact) the penetration of new markets. Certainly the Iko / Sidetrade analysis only concerns CEOs, but I find surprising common points between a neuromarketing specialist and the findings of a commercial prospecting solution. Once you have made this intro, it still leaves many doors open for possible avenues to surprise your superiors. I will limit myself to offering suggestions in my field of activity. 2 Ideas to surprise your boss I have 2 ideas to suggest: improve customer knowledge, decode the online strategy of competitors. Your boss, especially if he has been in your sector for a long time, knows his industry. Maybe he's even an “old timer” who doesn't get it done. Help your boss improve his customer knowledge All of the following cases are real.